As the lead graphic designer for Will Packer's national book tour promoting "Who Better Than You: The Art of Healthy Arrogance & Dreaming Big," I was responsible for creating the full suite of digital assets for the campaign. This included promotional flyers, social media posts for Will Packer's official page, branded imagery for key tour announcements, and celebratory graphics when the book became a New York Times Best Seller.
The visual identity needed to reflect Packer's bold, inspiring message while maintaining consistency across all touchpoints of the tour.
Promotional Flyers: Bold, eye-catching tour stop announcements featuring celebrity guests including Sunny Hostin, Ludacris, Regina Hall, Stephen A. Smith, and Kevin Hart.
Social Media Assets: Optimized graphics for engagement across Instagram, X (Twitter), and Facebook, driving awareness and excitement throughout the tour.
Milestone Graphics: Celebratory assets when the book hit the New York Times Best Seller list, and promotional graphics for signed copy availability at bookstores.
Podcast Logo: Designed the logo for "The Power of Will," a podcast featuring conversations between Will Packer and Will Smith.
Graphic Design: Typography, layout design, image editing, and color theory across a wide range of deliverables.
Branding: Developed a cohesive visual identity that carried across multiple platforms and formats.
Social Media Design: Created optimized assets built for engagement on Instagram, X, and Facebook.
Marketing & Promotion: Strategized visuals to support tour momentum and highlight key milestones like the NYT Best Seller achievement.
Designing for Will Packer's book tour was a milestone project that felt especially meaningful. My very first internship in college was as a Digital Marketing Intern with Will Packer Productions, so to contribute to a major campaign like this years later felt full circle.
It was surreal to now play a creative role in amplifying his personal brand and message. This project pushed me to perform at a professional level and translate a bold, inspiring vision into cohesive visuals that reached audiences nationwide.